vs
Brooked vs Coefficient
Both tools connect Google Sheets to live data sources. Brooked is 3× cheaper, includes a Python sandbox, and ships true two-way sync on every connector, not just premium ones.
Our take
Coefficient is a strong product for marketing and sales teams with 150+ sources. Brooked wins for finance, engineering, and ops teams who need database write-back, Python analysis, and a lower per-seat cost.
Where Brooked wins
- $29/user/mo vs Coefficient's $99/user/mo Pro, 3.4× cheaper
- Unlimited imports on Pro vs Coefficient's 5K refreshes/month cap
- Python sandbox (pandas, numpy) built into the AI agent, Coefficient has none
- Two-way sync on every DB/warehouse connector (not locked to Premium tier)
- 100 free imports/month vs Coefficient's 5 free queries
- Audit log and schema drift detection included
- Snowflake, PostgreSQL, MySQL, Databricks, SQL Server, Supabase, all with SQL execution
Where Coefficient wins
- 150+ integrations vs Brooked's 13 (Coefficient covers more SaaS apps)
- Excel support in addition to Google Sheets
- Established brand, 700,000+ users, trusted by Netflix, Spotify, Anthropic
- Browser Agent for scraping sites without an API
- Live Dashboard Templates and spreadsheet formatting automation
What current Coefficient customers say
Where Coefficient customers report friction
Verbatim reviews from public sources (G2, Marketplace, Shopify App Store). Quoted with attribution under standard fair use.
“I find that a lot of my programmed refreshes aren't actually happening at the cadence I set. ex: I'll visit a file that should be refreshed daily, and it's multiple days old since the last refresh, and when I hit refresh, it hangs awhile, and sometimes errors out. I used to love how it was a 'set it and forget it' product for me.”
, Lauren B.
Review of Coefficient collected by and hosted on G2.com. Quoted under fair use with attribution.
“A lack of notifications around when my syncs do not refresh. I normally only find out about data not syncing when there is a breakdown in the data flow, which can be problematic when we are using the feature to support live solutions.”
, Verified User in E-Learning
Review of Coefficient collected by and hosted on G2.com. Quoted under fair use with attribution.
“The current requirement to reconnect with major platforms like Netsuite every seven days makes automation challenging, as it requires frequent maintenance. Additionally, I would appreciate it if importing Netsuite reports were more straightforward and user-friendly, since at the moment, only Netsuite Saved Searches can be pulled in.”
, Laura C.
Review of Coefficient collected by and hosted on G2.com. Quoted under fair use with attribution.
“I haven't been able to export/connect any of my Shopify reports, or even recreate them by finding the correct metrics since they are scattered across different objects with titles that don't match Shopify reporting. I've wasted SO much time just trying to get one export to work with no success.”
, TA3 · source
Public review of Coefficient. Quoted under fair use with attribution.
Feature comparison
Brooked vs Coefficient, side by side
| Feature | Brooked | Coefficient |
|---|---|---|
Pricing | ||
Free tier imports | 100 / month | 5 queries / month |
Free AI Analyst | GLM (included) | |
Pro price | $29 / user / mo | $99 / user / mo |
Annual discount | $23 / user / mo | $83 / user / mo (estimated) |
Imports on Pro | Unlimited | 5,000 refreshes / month |
Free trial | 14 days, no card | 30 days, no card |
AI & Intelligence | ||
AI Analyst model (Free) | GLM | |
AI Analyst model (Pro) | Claude + OpenAI | OpenAI |
Python sandbox Run pandas, numpy, matplotlib directly in the AI agent | ||
Natural language queries | ||
SQL generation from AI | ||
Web research agent | ||
Monitoring / alerts | Slack + email | Slack + email |
Data summarise functions | ||
Data Sync | ||
Two-way sync | All DB connectors | Select Premium only |
Sync frequency | 15 min / hourly / daily | Hourly (Pro+) |
Row limit (Pro) | Unlimited | Unlimited |
Scheduled syncs | ||
Manual on-demand | ||
Integrations | ||
Data warehouses | Snowflake, Databricks, Redshift | Snowflake, Redshift (Premium) |
Databases | PostgreSQL, MySQL, SQL Server, Supabase | PostgreSQL, MySQL, MS SQL (Premium) |
Finance / ERP | QuickBooks, Sage Intacct, NetSuite | QuickBooks, NetSuite (Premium) |
CRM | HubSpot | Salesforce, HubSpot + more |
Analytics | GA4, Looker | GA4, Looker, Tableau + more |
Total integrations | 13 (focused) | 150+ (broad) |
Excel support | ||
Platform | ||
Lives inside Google Sheets Both are Google Workspace extensions, no separate app needed | ||
Audit log Every write logged with diff | ||
Schema drift detection | ||
SSO / SAML | Enterprise | Enterprise |
Google Workspace verified | ||
Use cases
Which tool fits your situation?
Finance team syncing QuickBooks P&L into Sheets
Brooked connects QuickBooks, runs AI variance analysis in plain English, and costs $29/user vs Coefficient's $99/user. For a 3-person finance team that's $840/year saved.
Data engineer querying Snowflake or PostgreSQL
Brooked offers SQL execution, two-way write-back, and a Python sandbox on all database connectors, without paying Coefficient's Premium tier premium.
Marketing team pulling Salesforce, GA4, and Meta Ads
Coefficient has 150+ integrations including Salesforce, Meta Ads, LinkedIn Ads, and Shopify. Brooked doesn't cover most marketing-channel sources yet.
Running Python / pandas analysis on live warehouse data
Brooked's AI agent runs Python (pandas, numpy, any package) directly in Google Sheets against your live data. Coefficient has no Python capability.
Small team wanting the most generous free tier
Brooked's Free gives 100 imports/month with AI Analyst included. Coefficient's Free gives 5 queries with no AI.
Enterprise team needing Excel support
Coefficient supports both Google Sheets and Microsoft Excel. Brooked is Sheets-only.
Try Brooked free, 100 imports/month, no credit card
Install from the Google Workspace Marketplace in 60 seconds.
Install for Google Sheets, it's freeFAQs
Common questions about switching
- Can I import my Coefficient connections into Brooked?
- Brooked uses OAuth to connect each source independently, there's nothing to migrate. Install Brooked, re-authorize the same sources (Snowflake, QuickBooks, etc.), and you're live. Setup takes under 5 minutes per source.
- Does Brooked support the same connectors as Coefficient?
- Brooked covers the core data warehouse and ERP connectors, Snowflake, PostgreSQL, MySQL, Databricks, QuickBooks, Sage Intacct, NetSuite, and GA4. Coefficient has a broader library (150+) covering more SaaS apps. If your critical sources are on Brooked's list, you're covered.
- Why is Brooked so much cheaper than Coefficient Pro?
- Brooked is an early-stage product and we're pricing aggressively to grow. Our infrastructure costs for database queries are lower than managing 150+ API connectors. We pass that saving to you.
- Is two-way sync really included in Brooked's Pro, not locked behind Enterprise?
- Yes. Every Brooked database connector (Snowflake, PostgreSQL, MySQL, SQL Server, Databricks) ships with two-way sync on the Pro plan at $29/user. Coefficient reserves write-back for select Premium connectors.
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