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Brooked vs Supermetrics
Supermetrics is the gold standard for marketing data pipelines. Brooked is built for a completely different buyer — finance, operations, and engineering teams who need database connectors, two-way sync, and AI-powered analysis at a fraction of the price.
Our take
These tools barely overlap. If you're a marketing team pulling Facebook Ads and Google Ads into Looker Studio, Supermetrics is purpose-built for you. If you're connecting Snowflake, QuickBooks, or PostgreSQL to Google Sheets with AI and write-back, Brooked is the tool.
Where Brooked wins
- $29/user/mo vs Supermetrics Growth $159/mo — 5.5× cheaper
- 100 free imports + GLM AI chat included — Supermetrics has no free tier
- Database & warehouse connectors: PostgreSQL, MySQL, Snowflake, Databricks, SQL Server
- Two-way sync: write data back from Sheets to your database
- Native AI agent with Python sandbox (pandas, numpy)
- Finance & ERP connectors: QuickBooks, Sage Intacct, NetSuite
- Faster sync: 15-min minimum vs Supermetrics hourly-only on $399/mo Pro
Where Supermetrics wins
- 100+ marketing sources: Facebook Ads, Google Ads, TikTok, LinkedIn Ads, Bing Ads + more
- Multiple BI destinations: Looker Studio, Power BI, BigQuery, Supermetrics Storage
- 200,000+ companies across 120 countries — battle-tested at enterprise scale
- Multi-touch attribution and marketing performance analytics
- Supermetrics Storage for data warehousing without a separate tool
- Data Transformations for currency conversion, custom metrics, and data blending
- 24/5 global support and a dedicated customer success team
Feature comparison
Brooked vs Supermetrics — side by side
| Feature | Brooked | Supermetrics |
|---|---|---|
Pricing | ||
Free tier | 100 imports + GLM AI | None |
Entry paid price | $29 / user / mo | $39 / mo (Starter — 3 sources, weekly refresh) |
Growth-equivalent | $29 / user / mo | $159 / mo (7 sources, daily refresh) |
Hourly refresh | $29 / user / mo (Pro) | $399 / mo (Pro plan) |
Imports / syncs | Unlimited (Pro) | Unlimited |
Free trial | 14 days, no card | 14 days |
AI & Intelligence | ||
Free AI model | GLM | |
Pro AI model | Claude + OpenAI | Claude, ChatGPT (integration only) |
Native AI agent Supermetrics sends data to Claude/ChatGPT externally — it's not a native agent | ||
Python sandbox | ||
Natural language queries | ||
Marketing attribution | ||
Monitoring / alerts | Slack + email | |
Data Sync & Sources | ||
Two-way sync | All DB connectors | |
Databases | PostgreSQL, MySQL, SQL Server, Supabase | |
Data warehouses | Snowflake, Databricks, Redshift | |
Finance / ERP | QuickBooks, Sage Intacct, NetSuite | |
Marketing channels | GA4 only | 100+ channels |
CRM | HubSpot | Salesforce, HubSpot + more |
SQL execution | ||
Destinations & Output | ||
Google Sheets | ||
Microsoft Excel | ||
Looker Studio | ||
Power BI | ||
BigQuery | ||
Data warehouse | Supermetrics Storage (add-on) | |
API / MCP | ||
Platform & Compliance | ||
Lives inside Google Sheets Supermetrics is a web platform | ||
SOC 2 Type II | ||
Audit log | ||
Schema drift detection | ||
SSO / SAML | Enterprise | All paid plans |
Google Workspace verified | ||
Use cases
Which tool fits your situation?
Marketing team reporting on Facebook Ads, Google Ads, and TikTok spend
Supermetrics was built for exactly this — 100+ marketing channel connectors, Looker Studio templates, and multi-touch attribution. Brooked only covers GA4 in the marketing analytics space.
Finance team syncing QuickBooks, NetSuite, or Sage Intacct into Sheets
Supermetrics has zero ERP or accounting connectors. Brooked supports QuickBooks, Sage Intacct, and NetSuite with scheduled syncs and AI-powered P&L analysis.
Data team querying Snowflake or PostgreSQL live from Google Sheets
Supermetrics has no database or warehouse connectors at all. Brooked connects Snowflake, PostgreSQL, MySQL, Databricks, and SQL Server with SQL execution and two-way write-back.
Ops team that needs to write data back to a database from Sheets
Supermetrics is entirely read-only. Brooked supports INSERT, UPDATE, UPSERT, and DELETE back to your database — a fundamentally different capability.
Team wanting Claude or ChatGPT connected to their data without leaving Sheets
Brooked's AI agent runs Claude and OpenAI natively with a Python sandbox inside Google Sheets. Supermetrics offers Claude/ChatGPT as external integrations — you still leave the spreadsheet.
Enterprise marketing team needing SOC 2 compliance and advanced attribution
Supermetrics is SOC 2 Type II certified, has 200K+ enterprise customers, and offers multi-touch attribution modelling. Brooked is in an earlier compliance stage and doesn't do attribution.
Try Brooked free — 100 imports/month, no credit card
Install from the Google Workspace Marketplace in 60 seconds.
Install for Google Sheets — it's freeFAQs
Common questions about switching
- Do Brooked and Supermetrics compete?
- Barely. Supermetrics is a marketing intelligence platform — it excels at pulling Facebook Ads, Google Ads, and TikTok data into BI tools. Brooked is an operations and data tool — it excels at connecting databases, ERPs, and warehouses to Google Sheets with AI and write-back. Most teams that use both are using Supermetrics for their marketing pipeline and Brooked for finance and operational data.
- Can Brooked replace Supermetrics for GA4 data?
- For GA4 specifically — yes. Brooked's Google Analytics connector pulls GA4 sessions, users, conversions, and revenue into Sheets on a schedule, with AI chat to ask questions in plain English. It's a direct replacement for the Supermetrics GA4 connector at a fraction of the price.
- Is Brooked cheaper than Supermetrics?
- Significantly. Brooked Pro is $29/user/month. Supermetrics' Growth plan (closest equivalent for a small team) is $159/month — and that's for only 7 data sources and daily refresh. Brooked's Free tier includes 100 imports with AI chat; Supermetrics has no free plan.
- Does Brooked support Looker Studio or Power BI like Supermetrics?
- No. Brooked delivers data exclusively to Google Sheets. If you need Looker Studio dashboards or Power BI output, Coupler.io or Supermetrics are better fits for that destination layer.
Get your spreadsheet hours back
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