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Brooked vs Hevo Data
Hevo is a no-code ELT platform that moves data from 150+ sources into your warehouse. Brooked goes the other direction — your data lands in Google Sheets where your team already works — with an AI agent and Python sandbox layered on top. Hevo Starter is $239/mo; Brooked Pro is $29/user.
Our take
Hevo wins if you're building a centralised data warehouse and need managed ELT pipelines with automated schema detection. Brooked wins if Google Sheets is your team's working layer and you want AI + Python + two-way DB sync at one-eighth the entry price.
Where Brooked wins
- $29/user/mo vs Hevo Starter's $239/mo (annual) — 8× cheaper at entry
- Google Sheets is the destination, not just a source — Brooked is built around the Sheets experience
- AI agent inside Sheets — Hevo has no AI; it's pure pipeline infrastructure
- Python sandbox accessible to Sheets users — Hevo's Python is for data engineers building pipelines
- Two-way DB write-back built in — Hevo's Reverse ETL (Activate) was restricted for new users in 2025
- Free tier includes AI chat — Hevo's free is 1M events/month with limited connectors and no AI
- Scheduled refresh from 15 min on Pro — Hevo's Starter and Professional are 1-hour batch only (streaming is Business Critical / custom-priced)
Where Hevo Data wins
- 150+ pre-built connectors with battle-tested production reliability
- Automated schema detection and drift handling on warehouse pipelines
- True real-time streaming (sub-minute) on Business Critical for change-data capture into warehouses
- Full marketing/ad stack (Facebook, Google, TikTok, Snapchat, Pinterest, Amazon, Taboola, Outbrain, Criteo, Apple Search) — every major ad platform
- SOC 2 Type II + HIPAA + GDPR posture across all plans — enterprise compliance ready
- Established with 2,000+ data team customers (ThoughtSpot, Postman, Deliverr) and a strong uptime track record
Feature comparison
Brooked vs Hevo Data — side by side
| Feature | Brooked | Hevo Data |
|---|---|---|
Pricing | ||
Free tier | 100 imports/month + AI chat | 1M events/month, limited connectors, no AI |
Entry paid plan (annual) | $29 / user | $239 / mo (Starter, 5M events) |
Entry paid plan (monthly) | $29 / user | $299 / mo (Starter) |
Mid-tier plan | Same $29 / user (unlimited imports) | $679 / mo (Professional, 20M events) |
Real-time streaming | Not available — 15 min cadence | Custom pricing (Business Critical only) |
Pricing model | Per-user flat | Per-event with on-demand overage |
Team size on Starter / Pro | Unlimited users | 10 users (Starter) → unlimited (Professional) |
AI & Intelligence | ||
AI chat | ||
AI on free tier | ||
Python for Sheets users Brooked's Python sandbox runs inside the AI agent — no separate environment | ||
Python for data engineers Hevo has in-pipeline Python transforms for the engineering team | ||
Natural-language SQL generation | ||
Variance / cohort analysis in plain English | ||
Data Movement | ||
Primary direction | Sources → Sheets (with two-way DB write-back) | Sources → Warehouse (ELT) |
Google Sheets as destination | Native — built around this | Supported but secondary to warehouse ingestion |
Two-way write-back | Yes (Snowflake / Postgres / MySQL / SQL Server / Databricks) | Reverse ETL (Activate) restricted for new users |
Fastest cadence | 15 min (Pro) | 1-hour batch on Starter / Professional; sub-minute streaming on Business Critical |
Automated schema drift Hevo's schema detection is industry-best | ||
CDC (change data capture) | Supported on DB sources | |
Integrations | ||
Total connectors | 13 (Sheets-destination focused) | 150+ (warehouse-ingestion focused) |
Data warehouses (as destination) | Snowflake, BigQuery, Redshift, Databricks, Synapse, SQL Server | |
Databases (as source) | Postgres, MySQL, SQL Server, Supabase | Postgres, MySQL, MS SQL, Oracle, MongoDB, MariaDB + more |
Finance / ERP | QuickBooks, Sage Intacct, NetSuite | QuickBooks Online, Stripe, Chargebee, Braintree |
CRM | HubSpot | Salesforce, HubSpot, Pipedrive, Intercom, Outreach |
Marketing / Ads | GA4 | Facebook, Google, LinkedIn, TikTok, Snapchat, Pinterest, Amazon, Taboola + 10 more |
Product analytics | Mixpanel, Amplitude, Segment, CleverTap, Firebase | |
Platform | ||
SOC 2 Type II | In progress | |
HIPAA / GDPR | GDPR | HIPAA + GDPR + ISO 27001 |
Lives inside Google Sheets | ||
Audit log on writes | ||
VPC peering | Business Critical | |
Role-based access control | Enterprise | Business Critical |
Use cases
Which tool fits your situation?
Data engineering team ingesting Postgres + Stripe + Facebook Ads into Snowflake
This is exactly what Hevo is built for. Automated schema detection, CDC on the Postgres source, native warehouse loading. Brooked doesn't compete in warehouse ingestion.
Finance team that wants Snowflake + QuickBooks data inside Sheets for live reporting
Brooked lands the data IN Sheets where the FP&A team already works, then layers AI variance analysis on top. Hevo would push data into Snowflake, then you'd need another tool to get it into Sheets and a third to analyse it.
Need to push manual overrides from Sheets back to the production Postgres database
Brooked's two-way DB sync handles this with an audit log. Hevo's Reverse ETL was restricted for new users in 2025 and isn't broadly available.
Marketing team wanting every major ad platform in one pipeline to BigQuery
Hevo's marketing connector breadth is genuinely best-in-class. If your goal is centralised ad-spend data in a warehouse, Hevo is the right tool.
Small startup wanting live database data in Sheets without a $239/mo bill
$29/user vs $239/mo entry. Brooked covers Postgres / MySQL / SQL Server / Snowflake with AI included. Hevo's free tier is constrained and lacks AI.
HIPAA-bound healthcare team needing pipeline compliance
Hevo has HIPAA + SOC 2 Type II across all plans. Brooked is GDPR-compliant with SOC 2 in progress; for regulated industries today, Hevo is the safer choice.
Try Brooked free — 100 imports/month, no credit card
Install from the Google Workspace Marketplace in 60 seconds.
Install for Google Sheets — it's freeFAQs
Common questions about switching
- Does Brooked replace Hevo?
- Only if your end state is data-in-Sheets, not data-in-warehouse. Hevo is built for warehouse ingestion (sources → Snowflake / BigQuery / Redshift / Databricks). Brooked is built for Sheets-as-destination (sources → Sheets with AI on top). Many teams need both: Hevo to populate the warehouse, Brooked to query it from Sheets.
- Why is Hevo's entry price so high?
- Hevo is enterprise-grade managed ELT — they're priced for data teams ingesting 5M-100M+ events per month into a warehouse, with managed reliability and schema drift handling. The $239/mo (annual) entry assumes you're running production pipelines, not ad-hoc Sheets imports.
- Can I use Brooked alongside Hevo?
- Yes, and many teams do. Common pattern: Hevo lands raw data in your warehouse on a 1-hour schedule, then Brooked queries the warehouse from Sheets with the AI agent answering questions for the FP&A and ops teams. Hevo handles the pipeline; Brooked handles the working layer.
- Does Brooked support real-time streaming like Hevo Business Critical?
- No. Brooked's fastest cadence is 15-minute scheduled refresh on the Pro plan. For sub-minute change-data capture into a warehouse, you need Hevo's Business Critical tier (custom pricing). For Sheets-side workflows, 15-minute or hourly is almost always enough.
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