Their starter is $49. Their Pro is $99. But that is not what most finance teams end up paying. Here's the math — premium-source paywall, per-user creep, and the annual lock-in.
Coefficient publishes four tiers on coefficient.io/pricing: Free, Starter at $49 per user per month, Pro at $99 per user per month, and Enterprise (call us). Those are the numbers you see in the first screen of the pricing page. They are not the numbers that show up on your invoice when you're a finance team running QuickBooks, Sage Intacct, and Snowflake into Google Sheets.
This is a walkthrough of what the published prices leave out — the premium-source paywall, the user-count math, the annual lock-in, and the third-party reporting upcharge. Every number below is from public sources, verified May 2026.
1. The premium-source paywall
Most finance and ops teams Brooked talks to assume Coefficient's Starter or Pro tier gives them every connector. It doesn't. Coefficient ships its data warehouse and ERP connectors — Snowflake, Sage Intacct, NetSuite — only on the Pro and Enterprise tiers, and gates some write-back functionality behind Enterprise specifically.
On Starter at $49 per user per month, you get the marketing-flavored sources: HubSpot, Salesforce, Stripe, Shopify, Google Analytics, Mailchimp. The moment you need to pull QuickBooks Online, query Snowflake, or write a record back to Sage Intacct, you are automatically on the $99 Pro tier or above. For a finance team, Starter does not exist as a usable tier.
2. The per-user math (10-person finance team)
Coefficient prices per Google Workspace user — not per editor, not per active user, per user. If your finance team is ten people who all occasionally pull a P&L into a sheet, that's ten seats.
At Pro ($99/user/month, billed monthly):
- 10 users × $99 × 12 months = $11,880 per year
- Annual billing brings it down ~17% to roughly $9,960 per year, but locks the contract for 12 months.
On the same team with the same use case, Brooked Pro is $29 per user per month — $3,480 per year monthly, or $2,760 per year on annual. Same finance team, ~70% lower seat cost. Coefficient's pricing is not bad — it's just priced for a category leader. If you're a 10-person finance team and not getting a category-leader's worth of value out of Coefficient, you're overpaying by roughly an associate's base salary per year.
3. The 5,000-refresh ceiling on Pro
Coefficient's Pro tier caps you at 5,000 refreshes per month across your workspace. That's about 167 refreshes per day. For a finance team running scheduled refreshes on a P&L, AR aging, cash flow, KPI dashboard, and four department-level reports — each refreshing hourly — you blow through 5,000 in the first week. Then it's Enterprise pricing, which Coefficient does not publish.
Brooked Pro is unlimited imports at $29 per user per month. No refresh ceiling. If a finance team wants to refresh every 15 minutes, every report, all month, Brooked doesn't gate that.
4. The third-party reporting upcharge
If your team uses Looker Studio or Power BI on top of Sheets — common for finance teams that publish dashboards to non-spreadsheet stakeholders — Coefficient sells the integration as a paid add-on rather than including it. Look closely at the comparison page Coefficient runs against Supermetrics: they explicitly call out Supermetrics' Looker Studio paid integrations as a flaw, while charging for the same in their own product.
Brooked delivers data exclusively to Google Sheets and doesn't market a Looker Studio path. If Looker Studio is mandatory for your team, Brooked is the wrong tool — Coefficient's the right one and the upcharge is the price of being right.
5. The annual lock-in
Coefficient's 17% annual discount is meaningful — until you need to cancel mid-year. Their annual contracts run a calendar year from signup, and downgrades back to monthly billing kick in only at renewal. For teams who size their software needs in 3-month windows (most early- and mid-stage finance ops), this is functionally a 12-month commitment priced as a 17% saving.
Brooked also offers an annual discount (20%), but the Free tier is a full-featured fallback. If you stop paying Pro, you don't lose your connections or your data — you keep all 20+ sources unlocked at the 100-imports-per-month volume cap. There's no contract floor that locks you into a bad fit.
What you actually pay (10-person finance team, annual)
Same finance team. Same use case (pull live P&L from QuickBooks, query Snowflake, write back to Sage Intacct, refresh hourly, eight dashboards). Annual billing on both.
- Coefficient Pro, annual: ~$9,960/year, plus eventual Enterprise upgrade once refresh ceiling hits (price unpublished). Looker Studio add-on extra. Snowflake/Sage/NetSuite included only because you're on Pro.
- Brooked Pro, annual: $2,760/year. Snowflake, Sage, NetSuite, and QuickBooks all included on every tier from Free up. Unlimited refreshes. Two-way sync on every database connector. AI agent + Python sandbox included.
Difference: roughly $7,200 per year, on the conservative end of the math. Or one extra finance associate's bonus.
When Coefficient is the right answer anyway
Three cases where the math doesn't matter:
- Marketing-heavy stack. Coefficient has 150+ connectors covering Facebook Ads, Meta, TikTok, Shopify, LinkedIn Ads. Brooked covers the core finance/database/warehouse set (20+) and not the long-tail marketing sources.
- Excel parity required. Coefficient runs in both Google Sheets and Microsoft Excel. Brooked is Sheets-only.
- Already SOC 2 Type II certified. Coefficient has it. Brooked is in progress. If your security review requires SOC 2 Type II today, Coefficient wins.
The bottom line
Coefficient's published pricing is not deceptive — it's just incomplete for the finance buyer. Their pricing page shows you the per-seat number and assumes you understand the premium-source paywall, the refresh ceiling, and the upcharge model. Most teams don't, until the invoice arrives.
If you're a finance team evaluating Coefficient against alternatives, the math that matters is what you pay at 10 users with Snowflake and QuickBooks active and hourly refreshes on. That math is roughly $10K per year on Coefficient, roughly $3K on Brooked.
Read the full side-by-side at /compare/coefficient — or if you've already decided, the white-glove migration is at /switch/coefficient (90 days Pro free for switchers).
All Coefficient pricing figures sourced from coefficient.io/pricing, verified May 26 2026. If their published prices change, this article will be updated. Last revision: May 26 2026.