Coefficient, Supermetrics, and Coupler pricing vs Brooked in 2026, with verified figures, per-seat math, and the hidden costs each one buries.
Coefficient's pricing in 2026 is: Free ($0/month, capped at 3 standard sources and 50 refreshes/month), Starter ($49/month, single user, daily refresh), and Pro ($99 per user per month, hourly refresh, 5-user cap), with a 17% discount for paying annually and custom Enterprise pricing above that. Those numbers are pulled straight from coefficient.io/pricing, and the rest of this article is what they mean once a real finance team with QuickBooks, Snowflake, and Sage Intacct actually buys a seat.
Every Google Sheets data connector publishes a tidy three- or four-tier pricing page. None of them makes it easy to answer the only question that matters: what does my team actually pay once the real constraints kick in? This is a side-by-side of the four tools finance and ops teams evaluate most: Coefficient, Supermetrics, Coupler.io, and Brooked, with the specific gotcha each one buries in the fine print. Every number below was checked against the vendors' live pricing pages on 4 July 2026; where a vendor doesn't publish a detail, we say so rather than guess.
Coefficient pricing in 2026
| Plan | Monthly | Annual (per mo, billed yearly) | Key limits |
|---|---|---|---|
| Free | $0 | $0 | 3 standard sources, 5,000-row imports, 50 refreshes/mo, manual refresh only |
| Starter | $49 / month | ~$41 / month (17% off) | Single user only, daily auto-refresh, 500 refreshes/mo, no premium sources |
| Pro | $99 / user / month | ~$82 / user / month (17% off) | Unlimited row size, hourly refresh, 5,000 refreshes/mo, max 5 users, premium sources on request |
| Enterprise | Custom | Custom (volume discounts) | Unlimited refreshes, SSO, admin controls, dedicated support |
Source: coefficient.io/pricing, live-checked 4 July 2026. Some third-party listing sites (TrustRadius, Vendr) currently show older or differently-billed figures ($59 Starter / $119 Pro); the numbers above match Coefficient's own pricing page at time of writing and are the ones we recommend budgeting against.
What finance teams actually pay: the hidden costs
Coefficient publishes four tiers: Free, Starter at $49/month, Pro at $99 per user per month, and Enterprise (call us). Those are the numbers you see on the first screen of the pricing page. They are not the numbers that show up on your invoice when you're a finance team running QuickBooks, Sage Intacct, and Snowflake into Google Sheets.
On Starter at $49/month, you get the marketing-flavored sources: HubSpot, Salesforce, Stripe, Shopify, Google Analytics, Mailchimp. Starter is also a single-user plan: Coefficient's own FAQ states organizations with more than one user must be on Pro. The moment you need to pull QuickBooks Online, query Snowflake, or write a record back to Sage Intacct, or the moment a second person needs a seat, you are on the $99/user/month Pro tier. For a finance team, Starter functions as a single-user trial tier, not a real plan.
Pro is also capped at 5 users per plan; teams larger than that need to talk to Enterprise, where pricing is unpublished. Here's what Pro actually costs at two common team sizes, billed monthly:
- 5 users × $99/month = $495/month ($5,940/year), the maximum team size Pro supports before an Enterprise conversation.
- 10 users on Coefficient Pro isn't actually purchasable on self-serve Pro (5-user cap). A 10-person team is pushed to Enterprise, where the sticker price disappears and volume-discount custom pricing takes over.
Paying annually brings the per-seat price down about 17%, to roughly $82/user/month. For 5 users, that's about $4,920/year instead of $5,940/year. The catch: Coefficient's annual contracts run a full calendar year from signup, and downgrades back to monthly billing take effect only at renewal. For teams who size their software needs in 3-month windows, this is functionally a 12-month lock-in priced as a 17% saving.
On the same 5-person finance team, Brooked Pro is $29/user/month: $145/month ($1,740/year), or about $4,200/year cheaper than Coefficient Pro billed monthly ($5,940/year), and about $3,180/year cheaper than Coefficient Pro billed annually ($4,920/year). Brooked also comes with every connector (Snowflake, Sage Intacct, NetSuite, QuickBooks) unlocked from the free tier, unlimited imports, and no per-plan user cap. Coefficient Pro tops out at 5 users before you're pushed to Enterprise.
Supermetrics: priced for marketing, by the source and seat
Supermetrics is the heavyweight for marketing-channel reporting, and its pricing reflects a different buyer. There is no free tier, only a 14-day trial, no credit card required, and plans are billed in USD and priced by destination, number of data sources, accounts per source, and users: Starter from $55/mo ($44/mo billed annually; 3 data sources, 1 user, 3 accounts per source, weekly refresh to Google Sheets), Growth from $222/mo ($177/mo billed annually; 6 data sources, 2 users, 7 accounts per source, daily refresh), and Enterprise at custom pricing with on-demand refresh and unlimited users/sources. For a finance team pulling QuickBooks, a warehouse, and an ERP into Sheets, Supermetrics is usually the wrong tool at a steep price. It shines on Facebook Ads, Google Ads, and the 100+ marketing sources it specializes in, not GL data.
Coupler.io: genuinely cheap at scale (with a tradeoff)
Credit where it's due: Coupler is the price leader for larger teams. Its Active plan is $132/mo ($99/mo billed annually) and covers up to 15 connected accounts with unlimited users on that plan, so a 15-person team pays the same as a 3-person team. It also carries 400+ sources, more than anyone else here. The tradeoff is what Coupler is: a web-based importer that delivers data into Sheets, Excel, BI tools, and warehouses on a schedule. It is not a native in-spreadsheet assistant, and it does not write data back to your databases. If you want the lowest bill and live mostly in a browser dashboard, Coupler is hard to beat on price.
Brooked: finance sources on the free tier, $29/user on Pro
Brooked is the only one of the four whose free tier includes every connector (Snowflake, Sage Intacct, NetSuite, QuickBooks and the rest) with 100 imports/month and the AI Analyst included, no credit card required. Pro is $29/user/month: unlimited imports, two-way sync that writes changes back to your database (on database/warehouse connectors), an AI Analyst on Claude and OpenAI, scheduled auto-refresh, and a Python sandbox, all native inside Google Sheets. The honest limits: Brooked covers ~13 focused sources (not 400+), is Sheets-only (no Excel), and is the newest product here.
What a 5-person finance team actually pays
- Brooked Pro: 5 × $29 × 12 = $1,740/year, native in Sheets, two-way sync on DB/warehouse connectors, AI Analyst, finance sources on every tier including Free.
- Coupler Active: ~$1,188/year, flat, covers up to 15 accounts with unlimited users on that plan. Cheapest option if a web-app importer without write-back fits your workflow.
- Supermetrics: roughly $2,124 to $5,328/year depending on plan and add-ons ($177 to $444/mo billed annually), but built for marketing data, not finance.
- Coefficient Pro: 5 × $99 × 12 = $5,940/year billed monthly (~$4,920/year on the annual plan, 17% off), and you're already at the 5-user ceiling before an Enterprise conversation.
The honest read: Coupler wins on raw price at scale. Brooked wins if you want the work to happen natively in Sheets with two-way sync and an AI analyst your finance team can actually use, and Coefficient is the premium horizontal option, best justified once you need its 150+ connector library and are comfortable with the per-seat, capped-team pricing. Price is only one axis; match it to how your team actually works.
Which one is right for you
- Marketing-channel reporting (Facebook/Google/TikTok Ads): Supermetrics.
- Lowest bill for a large team, browser-first, 400+ sources, no write-back needed: Coupler.io.
- Broadest integration library + Excel + established compliance, budget allowing, teams of 5 or fewer: Coefficient.
- Finance/FP&A teams that live in Google Sheets and want two-way sync, an AI Analyst, and premium sources without a paywall: Brooked.
FAQ
Is Coefficient free?
Yes, Coefficient has a permanent free plan: $0/month, 3 standard data sources, 5,000-row imports, and 50 manual refreshes per month. There's no scheduled auto-refresh on Free; for that you need Starter ($49/month) or Pro ($99/user/month).
How much does Coefficient cost per month?
Free is $0. Starter is $49/month for a single user with daily refresh. Pro is $99 per user per month (up to 5 users) with hourly refresh, or about $82/user/month if billed annually (17% off). Enterprise is custom-priced above the 5-user Pro ceiling.
What's the cheapest Coefficient alternative?
For teams that need finance/warehouse sources without a per-seat premium-source paywall, Brooked is the cheapest like-for-like alternative at $29/user/month (unlimited imports, an AI Analyst on Claude and OpenAI, and two-way sync on database/warehouse connectors). The Free plan (100 imports/month, AI Analyst included, no credit card) covers light usage before you need to upgrade. If your priority is the lowest possible bill for a large team and you don't need write-back or in-Sheets AI, Coupler.io's Active plan ($99/month annual, unlimited users on that plan) is cheaper in aggregate for teams larger than 3 to 4 seats.
See the full side-by-sides for Brooked vs Coefficient, Brooked vs Supermetrics, and Brooked vs Coupler.io.
All pricing verified against coefficient.io/pricing, coupler.io/pricing, and supermetrics.com/pricing on 4 July 2026, using live (non-cached) crawls of each vendor's own pricing page. Vendor pricing changes; figures will be refreshed periodically. All figures published in USD.
